The Treasure of the Valley

You know those movies you love that depict a community event in a small country town? You know what we’re talking about! It’s dusk, strings of lights twinkle overhead, the band is playing, and everyone knows everyone. Gals in sundresses and cowboy boots are sipping wine laughing with friends. Guys are swinging their gals on the dance floor while Grandma’s playing with her granddaughter nearby. Welcome to Caldwell, Idaho.

Life is a little simpler here, filled with rolling farmland, big tractors, and friendly folks. “Farm-to-table” is as common as drinking a glass of water, and the local farmers market is busier than the grocery store. Caldwell is a growing area with a revitalized downtown and many community events throughout the year. It is a great little town of just over 50,000 people with enough room for residents to spread out and enjoy their surroundings

What's Your Pleasure?

As you might guess, rodeos and county fairs are a pretty big deal in this little corner of the Valley. The Caldwell Night Rodeo, or CNR as its known to most, is Idaho’s #1 outdoor rodeo. It is the largest and longest running annual event in Canyon County, drawing more than 45,000 fans with its five-night extravaganza.

The Canyon County Fair is the biggest summer attraction in the county, attracting more than 50,000 fair-goers over four days. This quintessentially downhome fair is fun and affordable for the whole family. Top country acts perform each night, and attendance is free with paid fair admission of about five dollars. And what fair wouldn’t be complete without farm animals, hair-raising carnival rides, and sticky cotton candy?

What is surprising to many is the number of wineries in the region. Oenophiles (aka wine connoisseurs) are slowly but surely learning about the excellent wineries in Caldwell’s Snake River Valley, booking their Airbnb’s, and taking to the wine trail. Idaho now has 51 wineries, with about 15 located here. The Snake River Valley’s rich soil, cold winters and hot, dry summers make it an excellent place to grow grapes.

Golf is also a big deal in Caldwell. Purple Sage Golf Course is one of the Valley’s most affordable and excellent 18-hole municipal golf course in the Treasure Valley. The 9-hole Fairview Municipal Golf Course has character and charm that reflects the city that surrounds it.

The Indian Creek Festival is a favorite local event for the residents of Caldwell. Taking place along, and in, Indian Creek in Downtown Caldwell, this two-day event is full of family fun, including the popular cardboard kayak races. Yes, kayaks made of cardboard take to the fast-flowing creek and even overcome some rapid whitewater. It’s definitely worth coming out and cheering on the participants.

Downtown Caldwell’s revitalization of Indian Creek Plaza has brought new life to this quiet town. The Plaza features an outdoor venue and hosts wine and art festivals, music events, and more. A new 11-screen movie theater recently opened, and trendy new restaurants and retail boutiques are popping up. In winter, the Plaza turns into a magical festival of lights and offers outdoor ice skating on the all-new ice ribbon.

What the Locals Love

Residents of Caldwell love that their city is not that big, which keeps it very friendly and community minded. Although it’s a smaller city, Boise is just 25 miles down the freeway. The many parks, splash pads, and the farmers market are as lovely as you’ll find anywhere in the Valley. Residents are also excited about all the renovation being done downtown. And we’d be remiss if we didn’t mention the pride of Caldwell, The College of Idaho. Founded in 1891, Idaho’s first private college is the crown jewel of Caldwell’s historic district.

Caldwell is the perfect mix of old and new. Overalls and cowboy boots mix with designer jeans and high-heels. Friends gather in Grandma’s kitchen or at the latest restaurant downtown. It’s an exciting time to live in this treasure of the Valley

Built for Business

Meridian is booming with rapidly growing companies, organizations, and industries. Careful planning and development between the City of Meridian and Idaho State University has resulted in Meridian’s Medical Core. This has set Meridian on the road to becoming one of the nation’s elite health-and-science industry hubs. Meridian is home to Blue Cross of Idaho, St. Luke’s full-service acute-care campus, ISU’s Meridian Health Science Center, and Idaho’s first medical school – Idaho College of Osteopathic Medicine (ICOM) – which started instruction in 2018. The addition of ICOM to Meridian’s medical core is expected to attract a wealth of new businesses, employ more than 90 senior instructors, and train physicians to care for people in a five-state region.

Along with the health-and-science industry boom, Meridian is the center of retail and commercial development. Hundreds of retail merchants, professional services, and recreation venues are seeing the value of doing business in Meridian. It’s easy to attract good employees with its convenient access to Interstate 84 and Highway 55, the proximity to outdoor recreation, low cost of living, excellent schools, and beautiful neighborhoods.

Meridian is a thriving community, centrally located in the Treasure Valley. It’s easy to see why it is the fastest growing city in the state of Idaho.